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Discover data insights, learn site-selection best practices, and much more.

The Science of Site Selection (Regression pt. 2)

In a previous post, we worked through the mechanics of linear regression. Today we will cover how to interpret our results and their limitations.

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Using Brand Search, Discovery and Location To Your Benefit

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What 50 of the Best Restaurant Chains Are Doing to Leverage Their Data

Sitting in a beautiful conference facility in Plano, TX, 50+ brands gathered for the first Restaurant Intelligence Conference organized by...

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The Science of Site Selection: Understanding Regression (part 1)

As site selection grew into a more rigorous process, regression analysis emerged as a powerful and commonly used tool. It is a well...

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What Makes One of America’s Coolest Stores Cool?

INSTORE magazine was kind enough to ask me to judge their Coolest Stores in America Contest. Veloce Jewelry by Medawar was the winner in the...

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What Isaac Newton Knew About Your Trade Area

Trade area analysis has changed dramatically in recent years and continues to evolve. The analysis we undertake on behalf of our clients was...

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Will He Walk Through Your Door?

It’s been weeks since the news dropped. Bob knew it was only a matter of time until his secret was out. It was time to be proactive. Bob had...

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Keep Your Friends Close, and Your Competition Closer

When we talk to our clients, one of the most common questions they have is: “How do the locations of my competitors impact my site selection...

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Is Your Credit Card Reader A Ticking Time Bomb?

Data breach, identity protection, customer security – these are terms that never concerned business owners and marketers much. The breaches...

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